There’s all sorts of disclaimers I could start this list off with, but I’d rather just let it stand alone. (US sales figures, I think.)
5) Britney Spears – approx. 23,000,000

Releases (albums) – Oops!…I Did It Again (2000), Britney (2001), In The Zone (2003), Blackout (2007), Circus (2008); (compilations) – Greatest Hits: My Perogative (2004), B in the Mix: The Remixes (2005), The Singles Collection (2009)
Releasing seven collections of music in a decade seems like a pretty good way to ensure some sort of sales. Dating JT, dating Fred Durst, starring in a terrible movie, playing with snakes, getting married and divorced a couple times, having some kids, shaving your head, attacking people with umbrellas, kissing Madonna, going to rehab, getting fat, getting skinny, having custody battles, dating paparazzi, checking in and out of hospital, and (whatever else she got up to in last ten years) seem like pretty good ways to make yourself either A) an inscrutable, unexplainable, mentally unstable-seeming object of ridicule, or B) a martyr-like hero to legions of blindly wide-eyed young – and not-so-young – girls. (Note, here, how her album titles mirror her career arc.) But if we’re going to be fair here, “Toxic” is an undeniable jam. And now that Brit seems to have her shit back together, I realize I kind of feel for the poor girl; trying to maintain any sort of wholesome or religious bent while being ground under the sinful wheels of the entertainment industry…she was fucked from the start. (Then I feel guilty about feeling bad for her when I remember that time she said “We should just trust our president in every decision he makes and should just support that.” Come on.
Socio/Cultural Implications: The American teengirl market contiues to exhibit a rabid thirst for prefabricated schmaltz. It will, however, be interesting to note how the subversive effects of certain media phenomenon (Gossip Girl, The Twilight, Solange/Beyonce/Jay Z) moving towards linking their brands with more ‘authentic’ ‘indie’ artists will effect the tastes of traditionally ‘mainstream’ America. The 20-tweens should be illuminating.
4) Toby Keith – Approx. 24,200,000

Releases (albums) – Pull My Chain (2001), Unleashed (2002), Shock’n Ya’ll (2003), Honkytonk University (2005), White Trash With Money (2006), Big Dog Daddy (2007), That Don’t Make Me A Bad Guy (2008), American Ride (2009); (compilations) – 20th Century Masters: The Millenium Collection (2003), Greatest Hits 2 (2004), 35 Biggest Hits (2008)
Holy shit. I thought Britney was busy.
I’m kind of conflicted about Toby Keith. I thought he was just a big, dumb, raghead-hating conservative knuckle dragger, but I did a little research and it turns out he’s a ‘conservative democrat’ who ‘loves his country,’ has been married to the same woman for 25 years, and spends a lot of time travelling around visiting American troops in different parts of the world. Which changes…nothing, really. I was just surprised he supports Obama.
Dude is responsible for songs like “Get Drunk And Be Somebody,” and “Courtesy of the Red, White, and Blue (The Angry American).” Though the former may as well be linked with an addendum that says (The Chad Buchholz Story), if it comes on at a bar I happen to be unlucky enough to be at, it turns every last douchebag in the place into…I dunno, what’s beyond douchebag? The latter contains the lyric “And you’ll be sorry that you messed with / The U.S. of A. / ‘Cause we’ll put a boot in your ass / It’s the American way,” which I would actually kind of like if it wasn’t the mindset that got them (all of us) in this trouble in the first place.
Socio/Cultural Implications: In my mind, Toby Keith has always seemed like dumbed-down American ideal. He’s built like a football player, drinks Bud by the gallon, sings country music, believes in the good fight, and says whatever he damn well pleases. I feel like Toby Keith himself is much more conscious of of what he epitomizes than his audience likely is. I feel like the average Toby Keith fan listens to “(The Angry American)” and gets riled up to the point of having to go down to the range and blast off a few rounds. I’m crediting his success to a lack of widespread knowledge of online music retailers/filesharing outlets among his principle fanbase.
Tim McGraw – Approx. 24, 300, 000

Releases (albums) – Set This Circus Down (2001), Tim McGraw and The Dancehall Doctors (2002), Live Like You Were Dying (2004), Let It Go (2007), Southern Voices (2009); (compilations) Greatest Hits 1, 2, 3 + various ‘collectors editions’
I don’t know much about Tim McGraw. He seems pretty benign to me. He got married to Faith Hill sometime in the late 90s, which was probably a good publicity move for the both of them. I think he played the Merrit Mountain Music Festival one year, which seemed to have a legitmizing effect for everybody who I knew was just going up there to try and get laid/bjs/blackout drunk. Bad personal style; saw some photos of him dressed up in his ‘cowboy goes to the city’ gear (poor boy hat, fashionable coat). I’m of the belief that the cowboy lifestyle did – and should always – entail sleeping with your boots on and a revolver under your pillow.
Socio/Cultural Implications: Strikes me as being a ‘universal’ draw. I can imagine people getting drunk and bro-ing down to some songs while their parents clean the suburban house where the bros still live while listening to some other songs. The inclusion of two country & western singers in the top five of the decade makes me lean ever more heavily towards the belief that the demographic most inclined to purchase this music has yet to discover the freedoms offered by the online purchase/thievery of music.
The Beatles – 27,600,000

Releases – uhhhhhhhh fuckkkkkkkkkk
An English rock band active from 1960-1970 who made their name by stealing vociferously from American R & B performers such as Chuck Berry, The Everly Brothers, and Buddy Holly, having shaggy haircuts, and sleeping with Yoko Ono. Recent resurgence in public interest credited alternatively to the band’s cited influence on Brit Pop sensations Oasis, or to a recently released video game containing some of their songs.
Socio/Political Implications: The only ‘band’ in the top five (Linkin Park next closest at number 8). Unsure about what this means for music. I guess it can’t be a bad thing if people still flock in droves to purchase music by the ‘greatest rock and roll band in history’ or whatever. Listening to “Lucy In The Sky With Diamonds” right now. Super high.
Eminem – 31,150,000

Releases (albums) – The Marshall Mathers LP (2000), The Eminem Show (2002), Encore (2004), Relapse (2009); (complilations) 8 Mile (2002), Curtain Call: The Hits (2005), Eminem Presents: The Re-Up (2006)
I might have known from the start I would one day regret being into Eminem, so I kind of never was. That seems like an awfully defensive way to go about living one’s life seeing as how I can’t think of any time when I would have had to defend myself for liking the dude, but I’m ok with it. I liked “Drug Ballad” from the start, though. Unapologetically. Song shreds.
I don’t think there’s an easy way to summarize what Eminem did to and for music in the last decade. Actually, and for better or worse, I think it’s safe to say that the coming of Marshall Mathers to the rap scene in the late 90s changed not just music, but the whole fabric of society across the Western world. And maybe further than that. Looked at objectively, now, from this position, 11 some odd years after “My Name Is” first dropped, I feel like I can finally appreciate the enormity of it all. I don’t especially like all of it, but I have to accept that it’s all happened. Whatever it all is.
Socio/Cultural Implications: White thuggin’ ok. Thug huggin’ Elton John ok. White thug huggin’ Mariah Carey not ok. Perscription drugs for thugs ok/not ok. White thugs with mean mugs giving bro hugs in da club ok. White thug giving his daughter love + questionable role model ok. Black thug offering white thug a spot under a tug whereto dispose of wife ok. Etc.